There are many modes of communication available to us today. Whether you’re giving a speech, meeting with your team, sending an email, text or tweet, or talking on the phone with a client or vendor, be prepared to answer the question, “Specifically, what am I trying to accomplish here?” Too often we find ourselves rushing to respond to a message, rambling on without a clear point, pontificating to show how smart we are, or speaking just to hear ourselves talk. The reality is that people generally have a limited attention span, so be purposeful with your voice — verbal, written or digital — to increase the likelihood that the impact of your communication matches your intention. Particularly if you’re seeking information or requesting that an action be taken, be sure to spell out your ask with specificity and clarity.
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