The first half of this principle is similar to the popular maxim, “What gets measured gets done.” Tracking key performance indicators (KPIs) is an effective way to monitor progress and motivate your employees to hit their designated targets. These metrics, when used properly, provide a tangible feedback loop that can easily highlight areas that need attention so incentives can be structured accordingly. However, if you really want a workforce that is engaged and committed, one that consistently goes above and beyond their stated job functions, one that brings passion and energy to every task, articulate your mission in a way that offers a shared purpose, a cause that is bigger than each individual. This, according to author and inspirational speaker @Simon Sinek, is your organization’s WHY.