It seems only fitting to start this series of leadership principles with the inspiration for my coaching practice, a saying whose first letters form the acronym for our company name, SAGE. As a leader, it’s important to recognize that people observe how you behave often more intently than they listen to what you say. Especially if there is an inconsistency between the two, your actions will leave a lasting impression. Therefore, be sure to model the behavior that you wish to see in your colleagues and team members. This approach is far more impactful than the alternative: “Do as I say, not as I do.”